What’s more, it tastes less like chocolate (to us that is) than the Hydrox cookie. The Oreo cookie is a little more bitter than the Hydrox. That said though, they don’t taste the same, which was kind of a surprise. They’re the same size and shape, about the same thickness and even their colour is almost identical. Is there really such a big difference?Īs you will see in the photos, the two cookies look very very similar. Which gives us the chance to taste Hydrox vs. That said, if you’re good enough, you can gain some market share. Also, you don’t immediately get all the varieties of cookies that Oreo has built up over the past year. So even if you get an existing trademark, you’ll have to re-invent the cookie and make sure it’s up to current standards and costs.
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When you get a trademark for a cookie, you don’t get the recipe with it, nor the process of how to make it. Just a trademark though, doesn’t bring you a product. The trademark hadn’t be used for a certain amount of time and it was possible for Hydrox fans to get a hold of the trademark (listen to the podcast to find out more details)! If you’re not using your trademark for a certain moment of time, the trademark will become available for others to use again. How? Trademarks do not have infinite protection. But in the end it didn’t succeed and Oreo grew and grew and made more and more varieties. Which was the reason for Oreo’s success and Hydrox’ ‘failure’? I wouldn’t know, there’s probably a variety of reasons for it working out good. Better marketing – more people might have known about Oreo than about Hydrox.Better taste and texture – but honestly, this really is only part of the story.Why that was the case can have a lot of causes, all contributing to the success of a food product, to name just a few: However, over time, Oreo became more popular than Hydrox over time. Even though most (including myself) might think Oreo was the original round black and white cookie, Hydrox actually was there first. Hydrox is also such a trademark and was introduced more than a 100 years ago. It’s often product type related, Oreo can use their brand on cookies, however, you might well still be able to develop a sweet pink soap bar with the name oreo.
Trademarks will give a company the exclusive right to use a certain brand for their products. This protection is done through trademarks. Since brands can be so valuable, companies will want to protect these brands, they wouldn’t want everyone to be able to call their black and white cookie an Oreo cookie. Recognizing a product, liking the brand will help consumers to buy products again and again. In the food industry brands are often vital for selling a product. So, when we saw that box of Hydrox cookies in a supermarket, a light blue bag hidden in between all the dark blue Oreo’s, we had to try it out! Trademarks But, they’re not the same, how different will depend on whom you ask, but they’re not identical. Both look very similar, the basic version is round, not too large, has very dark brown to black cookies with a white filling in between. Apparently, there still are quite a lot of Hydrox fans who just don’t like the Oreo cookie. If you’re looking for cookies they’re almost impossible to miss.īut, did you know that at a time there was another Oreo-type cookie? It was called Hydrox, as I learned during a Planet Money podcast. There’s red velvet Oreo’s, mint, chocolate, peanut butter, cinnamon roll, birthday cake, etc. It’s one of the biggest cookie brands in the US and has claimed even more shelf life by creating tons of variations on that same cookie.
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When entering the cookie isle in most large American supermarkets you will probably run into this large blue section, full of similar packages.
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